Services provided
hut4 provides consulting services with a focus on data science catered to the specific needs of each client. As an experienced consultant and analyst, I work closely with each client to thoroughly understand their business and identify actionable plans that will help them to reach their goals. Contact me today for a consultation.
Grow and maintain your customer base.
Do you want to acquire new customers but don't know where to focus your marketing efforts? Predictive analytics can assist in lead generation by identifying (and "scoring") the types of people who are likely to become customers, enabling you to focus your marketing efforts on those segments.
Customer churn - losing existing customers to rival providers or products - is a challenge to all business in today's competitive market. Analytical models can assist you by identifying the "red-flags" that precede a customer leaving, allowing early intervention to facilitate retention.

Enhance your customers' experience
Do you want to offer new services or products to your customers but are unsure who to target and with what? Clustering, market basket analysis and other data science methods can be employed to link customer-product pairs to their purchase likelihood, enabling greater cross-selling.
Third part demographic data - such as that provided by credit bureaus and marketing agencies - is plentiful and can help you to better segment your customer base. We can help you to understand and use this information intelligently.

Operating your business more efficiently
In today's business world, the volume of data available to assist in decision making is vast and ever increasing. Handling the data in an efficient - and preferably automated - manner is key to saving time and making informed decisions.
With the future of IoT - the Internet of Things - upon us, tasks such as predictive maintenance are becoming ever more valuable in identifying potential problems and responding proactively.

Do you need help in exploring how your business can benefit from gaining a deeper understanding of these areas?
Contact us today and let us assist you in discovering the right path towards analytically driven decision making.